WPCS 2.1.2
Tuition Fees:$8,465 for the full programme
Applications Begin:January 2021
Final Award:Master of Management (MM)
Start Date:January 2022
Academic Unit:Faculty of Commerce, Law & Management
Campus:West Campus
Course Type:Master by Coursework & Research
Application Deadline: 31 April 2021
Programme Overview

The Master of Management in the field of Strategic Marketing is for postgraduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practising marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.


The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. Students will do in-depth course work through a number of modules, followed by a dissertation on a research topic of their choice. The dissertation comprises 50% of your mark and builds on everything learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyse data, and present a research report.

Core Courses
Research Methodology
Research theory
Applied Consumer Behaviour
Customer Equity Management
Accounting & Finance
Advanced Strategic Marketing
Strategic Brand Management
Integrated Marketing Communications
Applied Services Marketing
Strategic Marketing Management

Admission Requirements
Admission Requirements
– 4-year degree/diploma NQF8 in marketing honours degree or equivalent qualification with an overall average of 60% or better
– 2 to 4 years of work experience
– Motivation letter
– Copies of all academic transcripts and degree certificates
– SAQA evaluation certificate (for students whose prior degrees were not awarded by a South African university)
– Proof of English language proficiency (for students who have not studied at tertiary level in English)
– Non-refundable application fee
– Candidates may also be required to attend an interview with WBS
Application Process
Application Fees for South African & SADC Students: $12
Application Fees for International Students: $12

How to apply
Checklist for application
– Copies of all academic transcripts

Academic Transcript
Information is given in the General Information booklet but please note: Wits undergraduates do not need to submit a transcript. Graduates from other universities must submit a copy of their academic transcript. The transcript must include a complete list of all subjects taken for a degree, including any courses that were failed. A degree certificate is NOT a transcript.
– SAQA evaluation certificate (students whose prior degrees were not awarded by a South African University)
– Proof of English language proficiency (students who have not studied at tertiary level in English).
– The non-refundable application fee of R200
– Download and complete the Management Part 3 form  jnjkj
– Complete the online application form on the following link  

Once on the portal please use the following steps:
– Complete your details in the Welcome and Personal Details sections as guided
– You will proceed to the “Study Choices” section where you will choose your programme
– Under “Academic Program” select “BAC01 – Master of Management”
– Under Academic Plan select “programme name”

Career Opportunities

Some career opportunities are;
– Marketing Specialist.
– Social Media Manager.
– Search Engine Optimization Specialist.
– Email Marketing Manager.
– Web Content Writer.
– Web Producer.
– Product Manager.
– Marketing Analyst.

Tuition Fees Details
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Tuition Fees for South African & SADC Students: $8,465
Tuition Fees for International Students: $8,465

*Students from the Southern African Development Community (SADC) member countries pay the same annual tuition fees as South Africans plus an International Registration Fee (IRF). The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.
*Students sponsored by the Government of Rwanda will be treated as and pay the same amount as SADC students.
*Students from all other countries (Non-SADC) will pay the same amount as South African Students.
*Diplomats and their dependents stationed in South Africa & International Wits employees and their dependents will pay South African tuition fees + International Registration Fee (IRF).

Relevant Contact

Wits Business School
Admissions Office