WPCS 2.1.2
Tuition Fees:$3,883 /year
Part-time Study:2 Years
Applications Begin:April 2021
Final Award:Postgraduate Diploma in Management
Start Date:February 2022
Academic Unit:Faculty of Commerce
Campus:Upper Campus
Application Deadline: 31 October 2021
Programme Overview

The ever-changing world of the marketing discipline is driven by academic research endeavours and real-world business challenges and developments. The future of marketing is shaped by three critical areas: academic research, data intelligence, and social impact.

Marketing in the 21st century is all about delivering customer value and managing long-term profitable relationships. The continuous business challenges require marketers to provide superior customer value and leverage innovative capabilities using effective marketing strategies to build and sustain a competitive edge.

Postgraduate Diploma in Management in Marketing aims to provide specialised academic and professional studies in the marketing of goods, services, and ideas in the industrial, commercial and public sectors of the South African and global economy.

As with the other postgraduate diplomas in Management‚ the first half of the year concentrates mainly on general business courses (finance‚ business basics‚ marketing)‚ with a focus in the second half of the year on the area of specific study‚ in this case‚ marketing.

Many aspects of marketing are studied on the diploma in order to provide graduates with comprehensive knowledge, and students are required to register for courses in Marketing Research‚ Consumer Behaviour‚ Strategic and International Marketing‚ Strategic Management‚ Integrated Marketing Communication‚ E-Marketing and Retail Management and Services Marketing.

This diploma attracts students from all over South Africa and is available to all university graduates with degrees other than a Bachelor of Business Science. The course is extremely popular, so early application and a solid academic record is an advantage.

Candidates also attend a course in communications and career development and have full access to the Career Development Programme at UCT.


Core courses include:
– E-Marketing
– Retail Management and Services Marketing
– Consumer Behaviour
– Integrated Marketing Communication
– Strategic and International Marketing

Plus TWO of the following courses:
– Introduction to Project Management
– Social Impact Enterprise
– Managerial Information Systems
– Events Management
– Creativity in Business

Admission Requirements

Admission Requirements
An undergraduate degree or equivalent in any area. All applicants are also required to submit their CV detailing previous work experience and/or any extra-curricular involvement. This can be uploaded on to the online admissions form. Applicants with undergraduate degrees from universities other than UCT are also required to submit their full academic transcripts to date.

Students wishing to apply for the diploma with qualifications other than an undergraduate degree will need to satisfy the Senate that their qualification and/or experience is adequate preparation for the work prescribed in the course.

Application Process
Application Fees for South African & SADC Students: $6
Application Fees for International Students: $18

How to apply

Postgraduate applications are only possible online and must be submitted at

If you need help in completing your application, or advice about your choice of programme, contact:
Tel: (021) 650-2128 or email:
The Admissions Office is located on Level 4, Masingene Building, Middle
Campus, and will where necessary refer you to a faculty office or department for more details information or advice.

Career Opportunities

Career opportunities for this programme include:
– Product manager
– Brand manager
– Social media marketing manager
– Researcher
– Marketing representative
– Sales representative
– Business analyst
– Customer relationship manager
– Advertising
– Public relations manager
– Retailer manager

Tuition Fees Details
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Tuition Fees for South African & SADC Students: $3,883
Tuition Fees for International Students: $7,655

Please note that fees and payment requirements differ for local and international students. A further distinction is made between international students from the SADC region, international students from elsewhere in Africa, and international students from outside Africa. The following information does not apply to students registering at the Graduate School of Business (GSB).

Students must pay the Course Fees for the selected courses, plus an International Admin Service Fee of R4, 000 plus the International Term Fee where applicable
– International Admin Service Fee – R4000
– International Term Fee from outside Africa- R49900
– International Term Fee Non-SADC – R37263
– South Africa and SADC Application fee – R100
– Outside of SADC region – R300

Relevant Contact

Nkosivile Madinga
Programme Convener
Nonnie Falala
General Enquiries