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|Tuition Fees:||$1,665 /year|
|Applications Begin:||10 January, 2020|
|Final Award:||Master in Marketing Strategy|
|Start Date:||August 2020|
|Academic Unit:||Department of Marketing & Entrepreneurship|
|Course Type:||Masters by Coursework|
|Application Deadline:||29 May 2020|
In light of the increasingly competitive landscape in several industrial sectors, it has become imperative that organisations effectively and strategically execute their marketing functions.
Marketing ensures that products, services and ideas are effectively managed to deliver a competitive edge to profit and not-for-profit organisations. This situation calls for well-trained personnel that would effectively apply marketing concepts and techniques to enhance the marketing orientation of their organisations in order to deliver their value proposition to customers.
Due to the exigencies of work, family commitments and other duties, many interested and qualified people are not able to pursue a two year-full time programme in marketing. This Sandwich Masters Programme is therefore designed to enable such people access high quality education, while at the same time attending to their respective duties effectively.
This course aims at enabling students understand and apply marketing concepts and techniques at an advanced level. The course helps to develop critical marketing management skills needed to fill more senior roles within various organisations.
It also enables students to develop and enhance the marketing orientation of their organisations. Graduates of the MA Marketing Strategy programme will develop the capacity to perform at strategic marketing levels within their various organisations.
• Relationship Marketing Strategy
• Marketing Research Methods
• Electronic Marketing Strategy
• Strategic Marketing Management
• Human Resource Management
• Sports Marketing Strategy
• Marketing of Financial Services
• Strategic Entrepreneurship
• Strategic Management
• Social Marketing Strategy
• Integrated Marketing Communications
• International Marketing Strategy
• Special Topics in Marketing
• Political Marketing Strategy
• Brand Management Strategy
• Tourism Marketing Strategy
Applicants must have a good first degree (at least 2nd class lower division) from a recognized university with a minimum of 2 years relevant work experience.
University of Ghana application e-voucher can be obtained by Ghanaian applicants for GH¢ 200.00 at the following banks: Zenith Bank, Universal Merchant Bank, Ecobank, HFC Bank, Agricultural Development Bank, Unibank, Ghana Commercial Bank, Prudential Bank and Fidelity Bank. Applicants should follow carefully the instructions on the voucher when completing the ONLINE APPLICATION FORM.
Applicants who did not graduate from the University of Ghana must submit the following documents online (Scan and Attach):
• Bachelors’ Degree Certificate and Transcript (The transcript should be scanned into one PDF or WORD document and attached to the application)
Applicants who graduated from this university should scan and attach only their certificates to their applications.
NOTE THAT NO APPLICATION WILL BE PROCESSED WITHOUT THE CERTIFICATE. The originals will be required during interviews.
All applicants who graduated from the University of Ghana from 1996 to date should indicate their ‘STUDENT IDENTITY NUMBERS’ on their forms before submission.
INTERNATIONAL AND GHANAIAN APPLICANTS APPLYING FROM ABROAD
This category of applicants should use the following links to access the online application form for completion and submission:
All applicants are expected to pay to the University a non-refundable application processing fee of US$110.00. This fee can be paid directly or wire transferred into the UNIVERSITY OF GHANA ECOBANK ACCOUNT.
The pay-in-slips together with applicants’ certificates and transcripts should be scanned and attached to the application form before submission. The transcript should be scanned into one PDF or WORD document and attached to the application.
Note that no application will be processed without proof of payment of the fee.
Some career opportunities include;
• Marketing Manager
• Advertising Manager.
• Sales Manager Job Information.
• Promotions Manager.
• Public Relations Manager Job Information.
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Tuition fees for;
WEST AFRICAN NATIONALS – $4,848.00
OTHER AFRICAN NATIONALS – $6,085.00
FOREIGN APPLICANTS – $7,941.00
Dr. George Acheampong
Dr. Kwame Adom
Dr. Sheena Lovia Boateng
Dr. Stephen Mahama Braimah
Professor. Robert Ebo Hinson
Dr. Prince Kodua
Dr. Mahmoud Abdulai Mahmoud
Dr. Kobby Mensah
Prof. Bedman Narteh
Dr. Raphael Odoom
Dr. Daniel M. Quaye
Dr. Ernest Y. Tweneboah-Koduah