WPCS 2.1.2
Tuition Fees:$2,865 /year
Applications Begin:April 2021
Final Award:Bachelor of Commerce in Marketing Management (BCom)
Start Date:February 2022
Academic Unit:College of Business and Economics
Campus:Kingsway Campus
Application Deadline: 30 September 2021
Programme Overview

This exciting qualification provides students with the necessary knowledge and skills to become competent business managers and specialists in the field of marketing.

Students acquire the skills necessary to be able to conduct research and to analyse and interpret data to obtain insights that allow them to identify and effectively satisfy consumer needs and demands for products and/or services.

Students are also equipped with the knowledge to develop marketing strategies that identify and guides the optimal delivery of customer value and are taught to effectively use both traditional and digital marketing communications platforms to effectively reach customers and convey their product and/or service offerings’ value.

While attempting to ensure that a sound theoretical foundation is laid, use is also made of both practical examples in the learning situation as well as providing students with the opportunity to gain practical experience through industry projects which form part of the module content.


Analytical Techniques A & B
Economics 1A & 1B
Business Management 1A & 1B
Accounting A OR Accounting 1A /Accounting B OR Accounting 1B
Introduction to Marketing Management 1A & 1B

Consumer Behaviour 2A
Services Marketing 2B
Integrated Marketing Communications 2C
Logistics Management 2A & 2B
Business Management 2A & 2B
Financial Management 2C
Accounting 2A & 2B OR • Economics 2A & 2B

Marketing Research 3A
Digital Marketing 3C (this module includes a Google Certification)
Strategic Marketing 3B
Logistics Management 3A & 3B
Business Management 3A & 3B
Commercial Computer Systems OR • Business Communication

Admission Requirements

Only applications with an Admission Point Score (APS) of 26** or higher will be considered. With a minimum APS of 26, the following subjects are also required:

– Language of teaching and learning: 4*
– Mathematics: 4 [Mathematical literacy is NOT accepted]
– Two other subjects: 4* each (thus 2 x 4 = 8)
– Other recognised language: 3*
– Remaining subject: 3*

*The minimum APS score that must be achieved for the indicated subject
** Meeting the admission criteria does not guarantee acceptance into the degree

Please note, Life Orientation is not a recognised subject and cannot be accepted as part of the APS score calculation specified above.

Application Process
Application Fees for South African Students: $12
Application Fees for SADC and African Students: $12

All UJ applications are processed online. Once you are ready to apply for the BCom in Marketing Management you can access the application page here: Apply to study at UJ

Career Opportunities

The following is a list of only some of the different career opportunities with a BCom Marketing Management degree that you can pursue:

– Brand Management
– Account planning
– Market Research
– Digital Marketing
– Sales
– Customer Service
– Relationship Management
– Advertising
– Public Relations
– Media Planning
– Marketing Consulting
– Marketing Solutions and Strategies
– Start your own Business

Tuition Fees Details
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Tuition Fees for South African Students: $2,865
Tuition Fees for SADC and African Students: $3,049

*The normal Tuition Fees for South African Students is R47,514

35% of the tuition fees need to be paid by April, and 100% by July.

All students must pay at least R3,870 before they begin their studies while students residing on campus will need to pay at least R6,470 before the begin.

*In addition to normal tuition fees, students from the Southern African Development Community (SADC) member countries and other African Countries pay a non-refundable ICT levy, a registration fee, and a non-refundable international levy of R2,000.

*In addition to normal tuition fees, students from the rest of the world (outside Africa) pay a non-refundable ICT levy, a registration fee, plus a non-refundable international levy of R17,000

International Levy Amount:
-SADC & Africa – R2,000
-Rest of the World – R17,000

ICT Levy – R430
Registration Fee – R610

The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.

For International Students:
International Student Tuition Fees = Normal Tuition Fee (R47,514) + International Levy (R2,000) + ICT Levy (R430) +Registration Fee (R610) = R50,554‬
-an upfront payment of 30% of tuition fees should be paid at registration.
-then 35% of the tuition fees should be paid by next 30 April.
-and the final 35% of the tuition fees should be paid by 31 July.
The University will offer a 5% discount should all fees be paid at registration.
Fees generally increase between 5 and 15 percent per year. Please contact the University in December to obtain the approved fees for the 2021 academic year.

Relevant Contact

Dr. Thabang Mofokeng
Mrs Fareea Dangor
Departmental secretary
Miss Z Yende
Faculty Officer