WPCS 2.1.2
Tuition Fees:$912 /year
Applications Begin:August 2021
Final Award:Bachelor of Arts in Journalism and Mass Communication
Start Date:September 2021
Academic Unit:Faculty of Humanities and Social Sciences
Campus:Main Campus
Application Deadline: September 2021
Programme Overview

Communication skills have always been important but never so much as now in the 21st century when advances in transportation and technology have made people and nations of the world inter-connected into a true “global village”.

Advances in technology have made it possible for people of different cultures and countries to interact, but it is human skills in communication that will ensure that the interactions are positive and constructive.

The crucial role of communication is to bring understanding through a process of shared meanings and the transmission of symbolic messages.

For effective interaction at interpersonal and international levels, communicators must be sensitive to cultural and gender issues in communication. Corporations have recognized the need for better communication hence the increased use of communicative facilities.

Philosophy: Training in Communication and Media to identify, shape, refine and develop learners’ skills in communication and media application for information and updating of the public.

Many professionals make their living as journalists and communication consultants. There is also a greater reliance on mediation and negotiation skills in situations ranging from civil cases to labour/management disputes to third party diplomacy in resolving regional conflicts.

The media has become important and powerful in shaping worldview and attitudes. Media personalities/professionals must be trusted to give a clear, honest and objective picture of the world. Also rapidly expanding are career opportunities for writers and editors in technical fields, computer software.

The graduates of this programme will work in the following areas; print media (editors and writers) television media (presenters, editors, producers and screenwriters), public relations officers, business managers, consultants, diplomats, teachers, lecturers, researchers and photojournalists.

The target group is school leavers, para-professionals in the mass media and other interested parties in the related disciplines. At the end of the programme, the graduates will be able to use communication skills acquired in pursuance of a career in communication media and other related areas.

Specifically, the graduates should be able to:
Develop and refine skills in effective academic writing, communication and in specialized technical fields.
Carry out independent research and familiarize themselves with information gathering, retrieval and dissemination techniques.
Organize, supervise and evaluate effective communication tools.
Manage and control facilities, personnel, time and finance.
Write, edit and publish newspaper and/or magazine articles.
Distinguish and appreciate differences in communication in intercultural and international context.
Be sensitive to issues of gender in language and communication strategies; Keep abreast current developments and issues in communication.

Goal: To identify, shape, refine, develop and produce graduates with effective skills in communication and media application.


Duration, Loading and Mode of Delivery
The B.A. (Journalism and Mass Communication) programme is a discipline-specific curriculum, in which at least eighty percent (80%) of the credit factors are in communication and media studies. The programme will normally be covered by full-time students in four (4) academic years. Part-time students will be allowed to complete the course within eight (8) academic years. Students will be allowed to accelerate the programme by taking extra units during vacation semesters. The programme will enable the students to specialize in either Communication media. To graduate, a student must successfully complete a minimum of 135 credit factors. A total of 108) credit factors shall be communication and media courses, and the remaining 27 credit factors shall consist of both the common core courses asterisked (*) and courses from other disciplines. This programme will be offered on full-time basis covered in four (4) academic years, and part-time basis covered in 6 academic years.

Admission Requirements

Candidates admitted must fulfil the minimum general University entry requirements for a Bachelors Programme.
Candidates must have obtained a minimum score of C+ in English or Kiswahili.
Candidates may be admitted to the B.A. (Journalism and Mass Communication) programme if they had a Diploma or equivalent of “credit” level or higher in Communication/Media from recognized institutions by Chuka University Senate. Such students will be permitted to transfer up to thirty per cent (30%) from credits earned at the Diploma level to the B.A. (Journalism and Mass Communication) in accordance with approved guidelines.
Candidates will also be admitted in the B.A. (Journalism and Mass Communication) programme, depending on their prior academic qualifications and work experience relevant to Communication and Media and related areas as determined by the department.

Application Process
Application Fees for Kenyan Studenets: $18
Application Fees for International Students: $18

Application Guidelines
Applications should be on official forms available at the University Main Campus at Chuka, Igembe Campus at Ntuene or Keigoi High School, Embu Campus in Embu Town, Chogoria Campus at Nturiri High School, Tharaka Campus at Gatunga High School, OR Website:; A Non-refundable fee of KES 3000 for Phd programmes, KES 2,000 for degree and diploma programmes and KES 1000 for certificate courses will equally be deposited.

The following documents should be made available:
– Originals & a copy of all Transcripts, Diplomas or Certificates (All originals, where necessary, will be returned)
– One recent passport size photograph (write your name on reverse side)
– Copy of the National Identity Card or Birth Certificate

– Preferred Campus should be indicated on the application form
– Certified copies of certificates and original fee payment receipt MUST be attached to the application form and returned latest two weeks prior to the commencement dates given for the programmes

Career Opportunities

Expected Learning Outcomes
After completing the programme, the learners will be able to:
– Identify and explain functions of communication.
– Distinguish various types of mass communication channels.
– Formulate messages that inform, educate, entertain and persuade.
– Operate electronic media equipment of light and sound in the field and in studios.
– Apply journalism ethical principles as practitioners.

Tuition Fees Details
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Tuition Fees for Kenyan Studenets: $912
Tuition Fees for International Students: $1,140

Tuition fee per year for Kenyan Students = KES. 100,000
Tuition fee per year for International Students = KES 125,000
– The Institute reserves the right to change fees without prior notice. However, fee changes are subject to approval by the Governing Council.
– The University policy obliges students to pay the full amount of fees as required on the first day of reporting before they are registered.

Relevant Contact

Dr. Geoffrey Gathungu
Dean, Faculty of Humanities and Social Sciences
General School Office
For General Enquiries