WPCS 2.1.2
Tuition Fees:$3,081 /year
Applications Begin:April 2021
Final Award:Bachelor of Arts (BA)
Start Date:February 2022
Academic Unit:Faculty of Art, Design & Architecture
Campus:Bunting Road Campus
Application Deadline: 30 September 2021
Programme Overview

The undergraduate Bachelors of Arts Industrial Design qualification prepares students to enter the market as skilled product design technicians. The major subjects in the undergraduate programme are practical ones that aim at developing students design skills.

These include creative, analytical, and critical thinking; visualisation; freehand drawing and freehand rendering; computer modelling and computer rendering; engineering drawing; oral communication and personal presentation; model making and prototyping.

The theory subject’s complement and support the practical ones by providing knowledge vital for putting acquired skills to use.

This qualification is aimed at students who wish to enter careers in the Industrial Design sector and who will in time and with experience or further study become professional Industrial Designers. Students who complete this qualification will be able to enter a design career as a Junior Designer.


First Year

Industrial Design Drawing 1

Industrial Design Digital Media 1

Industrial Design Practice 1

Design Studies 1

Industrial Design Technology 1

Industrial Design Engineering 1

Professional Design Practice 1

Second Year

Industrial Design Drawing 2

Industrial Design Digital Media 2

Industrial Design Practice 2

Design Studies 2

Industrial Design Engineering 2

Industrial Design Technology 2

Professional Design Practice 2

Third Year

Industrial Design History 3

Industrial Design Practice 3

Industrial Design Studies 3

Industrial Design Prof Practice 3

Admission Requirements

– Senior Certificate or equivalent qualification with a minimum APS or M-score
– Submission of a prescribed portfolio once the application form has been processed
– Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).
Recommended school subjects: Mathematics, Engineering Graphics and Design, Design, Mechanical Technology, Consumer Studies and History.

Average Point Score (APS)
A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy is required to apply for the programme.

Application Process
Application Fees for South African Students: $12
Application Fees for SADC and African Students: $12


Please note the following:

— No application fee will be charged for online applications.

— If you have previously applied and have a UJ student number, please call the UJ Call Centre (011 559 4555) to ensure that your cell number and email address are captured on our student database. This will ensure you receive a PIN number to complete the online application process.

An applicant must go to and select online web application.


Paper application forms are available on request at a fee of R200. Please note, there is no payment required for online applications.

NB: If you receive a conditional acceptance letter, your matric results will determine final admission into the programme you have applied for. Only then will you be allowed to register.

Applicants meeting the minimum entrance requirements for the BA Industrial Design will be invited to submit a prescribed portfolio. The portfolio includes administrative information, an essay, proof of previous creative work and four prescribed projects. Details of these requirements are given below as well as information on the portfolio construction.

Portfolio Instruction:
– A portfolio is a collection of the applicant’s work, held in a protective covering, such as cardboard. This portfolio must not be larger than 594mm x 420mm (A2). Heavy materials such as metal or wood should not be used.
– The applicant’s name and telephone number and the wording “DEPARTMENT OF INDUSTRIAL DESIGN” must appear on the cover.
– The construction and presentation of this portfolio forms part of the panel’s assessment of the application.

Administrative information:
a) An A4 typed document including:

— A recent passport photograph, the applicant’s name, age.

— A brief outline of the applicant’s work experience and the results of any aptitude testing.

— A statement of whether the applicant has previously applied to study Industrial Design.

— A written declaration that the portfolio is the applicant’s own work.

b) A certified copy of the applicant’s most recent school results and other studies.

c) A certified copy of the applicant’s identification document.

d) A written declaration stating that the applicant has no physical disability that may impact on learning and in particular working in a workshop facility safely. If the applicant has a disability a medical certificate or supportive medical documents are to be supplied.

– The applicant is required to produce a two-page typed essay (excluding bibliography / reference list) documenting their analysis of the work and the approach to design of a well-known professional industrial designer (local or international).
– The applicant must complete thorough research on the individual selected through a variety of reliable sources: books, journals, internet searches and personal conversations (where possible).
– The various sources must be referred to in a bibliography / reference list at the end of the essay.
– In concluding the essay, the applicant must explain the reason for selecting the chosen designer.

Proof of previous creative work:
– Two photographs of a sculpture, model or other object that the applicant has designed or made (must be the applicant’s own work).
– Two favorite drawings or paintings (must be the applicant’s own work).

In addition to the above, the applicant will be required to complete the following four projects specifically for the portfolio:

Project 1: Life drawing
– The applicant is required to produce a pencil drawing of a power tool of choice on a work surface. The drawing must be completed as accurately as possible on an A2 size paper.
– This drawing is to be completed free-hand only – a ruler, compass or any other technical drawing instrument may not be used.

Project 2: Set of design drawings
– On three separate A2 sheets of paper, the applicant must produce drawings of their own design for three different desk lamps. The designs are to be based on the following three themes: office, home and hotel.
– The applicant is required to complete basic market research and include notes and images explaining their findings and thinking. Preparatory or rough work may also be included.
– For each design, the applicant should draw a real life (3D perspective) view, a front view, a side view and a top view.
– All drawings must be done free-hand only.

Project 3: Describe a sequence of events
– Using drawings only, the applicant is to describe how to make an instant cup of coffee.
– The drawings should be as self-explanatory as possible and should include all the necessary steps required to complete the task. The drawings need to include hands / human interface in describing the necessary steps.
– The drawings must be completed on A2 paper using permanent line drawing media in a technical illustration line style.

Project 4: Packaging exercise
– Design and make an interesting cardboard package to hold twelve (12) ‘bulldog’ clips.
– The package should be able to adequately display the ‘bulldog’ clips. Please avoid making the obvious cardboard box.
– The packaging must be delivered fully constructed and containing the correct amount of bulldog clips.
– An A2 sheet of paper detailing the assembly of the packaging must be supplied.

NB: Submission of a portfolio must only take place once you have officially applied to the university and have been invited by the faculty to participate in the selection process.

Career Opportunities

Graduates enter the following career paths:
– Member of a design team at a design consultancy
– Member of an in-house design team at a manufacturing company
– Manufacturer of products
– Designer/maker
– Model maker
– Illustrator

Tuition Fees Details
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Tuition Fees for South African Students: $3,081
Tuition Fees for SADC and African Students: $3,264

35% of the tuition fees need to be paid by April, and 100% by July

All students must pay at least R3870 before they begin their studies. Students residing on campus pay at least R6470

In addition to normal tuition fees, students from the Southern African Development Community (SADC) member countries and other African Countries pay a non-refundable ICT levy, registration fee plus non-refundable international levy of R2000.

In addition to normal tuition fees, students from the rest of the world pay a non-refundable ICT levy, registration fee plus non-refundable international levy of R17000

International Levy
SADC & Africa – R2000
Rest of the World – R17000

ICT Levy – R430
Registration Fee – R610

The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.

Relevant Contact

Angus Campbell
Head of Department
Antoinette Engelbrecht
Departmental Secretary