WPCS 2.1.2
Tuition Fees:$921 /year
Applications Begin:August 2021
Final Award:Bachelor of Arts in Communication Studies
Start Date:September 2021
Academic Unit:Faculty of Humanities and Social Sciences
Campus:Main Campus
Application Deadline: September 2021
Programme Overview

The Bachelor of Arts in Communication Studies is intended to offer a chance to students who may want to pursue communication and media studies with either English or Literature.

This option will cater for Bachelor of Arts (General) students, who wish to be communicators. This option will tap into jobs that require somebody with a degree well-grounded in communication skills and not necessarily journalism.

Philosophy: Training in Communication Studies will produce communication experts for smooth running of organizations, institutions and the larger society.

Communication plays an important role in all aspects of life. In organizations, effective communication is crucial for the proper functioning of the organization. A large amount of communication must take place in the form of public relations and advertising.

Strategic communication could make the difference between performing and non-performing organizations. There is therefore need to train professionals in communication.

The goal of this programme is to produce graduates with a broad spectrum of expertise in communication, employable in diverse fields including media houses as producers and writers, and in organizations as communication experts and public relations officers.


Duration, Loading and Mode of Delivery
Learners will have three optional structures in this course: This means that in the first and second year, all learners will take two units from Communication, Literature and English. In years three and four, they will drop either Literature or English and specialize in communication and the remaining subject.
The programme will be offered on a Full-Time, Evening and ODEL (open and distance learning) modes

Admission Requirements

All candidates admitted to the programme must satisfy the minimum common entry requirements of Chuka University which is currently a mean Grade of C+.
In addition, candidates must have obtained a minimum score of B-in English.
Candidates who obtained 2 principals and a subsidiary at KACE may also be admitted.
Candidates with a diploma in communication studies from institutions recognized by Chuka University may be admitted to the programme.
Candidates holding qualifications equivalent to the above from institutions recognized by Chuka University Senate may be admitted.

Application Process
Application Fees for Kenyan Students: $18
Application Fees for International Students: $18

Application Guidelines
Applications should be on official forms available at the University Main Campus at Chuka, Igembe Campus at Ntuene or Keigoi High School, Embu Campus in Embu Town, Chogoria Campus at Nturiri High School, Tharaka Campus at Gatunga High School, OR Website:; A Non-refundable fee of KES 3000 for Phd programmes, KES 2,000 for degree and diploma programmes and KES 1000 for certificate courses will equally be deposited.

The following documents should be made available:
– Originals & a copy of all Transcripts, Diplomas or Certificates (All originals, where necessary, will be returned)
– One recent passport size photograph (write your name on reverse side)
– Copy of the National Identity Card or Birth Certificate

– Preferred Campus should be indicated on the application form
– Certified copies of certificates and original fee payment receipt MUST be attached to the application form and returned latest two weeks prior to the commencement dates given for the programmes

Career Opportunities

Expected Learning Outcomes
By the end of the course, the students should have learnt to:
– Create appealing strategic communications using various forms of media including television, radio, newspapers and internet
– Develop and implement communication needs for organizations.
– Conceptualize, create and deliver public presentations in diverse environments.
– Write and speak clearly for interpersonal, intrapersonal and organizational communication

Tuition Fees Details
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Tuition Fees for Kenyan Students: $921
Tuition Fees for International Students: $1,152

Tuition fee per year for Kenyan Students = KES. 100,000
Tuition fee per year for International Students = KES 125,000
– The Institute reserves the right to change fees without prior notice. However, fee changes are subject to approval by the Governing Council.
– The University policy obliges students to pay the full amount of fees as required on the first day of reporting before they are registered.

Relevant Contact

Dr. Geoffrey Gathungu
Dean, Faculty of Humanities and Social Sciences
General School Office
For General Enquiries