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[TheChamp-Sharing]
WPCS 2.1.2
Tuition Fees:$2,809 /year
Applications Begin:April 2021
Final Award:Bachelor of Arts (BA)
Start Date:February 2022
Academic Unit:Faculty of Art, Design & Architecture
Campus:Bunting Road Campus
Application Deadline: 30 September 2021
Programme Overview

Communication designers are creative thinkers and problem solvers who use a range of design methods, processes and techniques to create professional communication designs, such as posters, books, magazines, corporate identity programmes, packaging and web sites, both individually and as members of teams.

The Department of Graphic Design offers a Bachelor of Arts in Design specialising in Communication Design. The Department’s facilities include a number of studios and a centrally located computer studio.

Curriculum

First Year

Communication Design 1

Design Studies 1

Communication Design Technology 1

Professional Design Practice 1

Visualisation 1

Second Year

Communication Design 2

Design Studies 2

Professional Design Practice 2

Visualisation 2

Third Year

Communication Design 3

Design Studies 3A(1 Sem)

Design Studies 3B (2 Sem)

Admission Requirements

Admission Requirements BA Design (Communication Design) (B8CD1Q)

— Senior certificate or equivalent qualification with a minimum APS or M-score.

— Submission of a portfolio of creative tasks.

— Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).

Average Point Score (APS)

A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy is required to apply for the programme

Application Process
Application Fees for South African Students: $12
Application Fees for SADC and African Students: $12

ONLINE APPLICATION PROCESS

Please note the following:

— No application fee will be charged for online applications.

— If you have previously applied and have a UJ student number, please call the UJ Call Centre (011 559 4555) to ensure that your cell number and email address are captured on our student database. This will ensure you receive a PIN number to complete the online application process.

An applicant must go to www.uj.ac.za/Apply and select online web application.

PAPER APPLICATIONS

Paper application forms are available on request at a fee of R200. Please note, there is no payment required for online applications.

NB: If you receive a conditional acceptance letter, your matric results will determine final admission into the programme you have applied for. Only then will you be allowed to register.

Admission Tasks
You are required to prepare a portfolio of creative tasks in which you compile your response to the tasks outlined.

The portfolio of creative tasks must adhere to the following:

• It must be A2 or A3 in size and neatly made of rigid, protective material such as cardboard or rigid plastic sheets.
• If it is within their means, applicants are strongly encouraged to submit a digital portfolio of creative tasks –a PDF document no bigger than 8MB. The creative portfolio of tasks can be emailed to eldam@uj.ac.za.
• Your name, telephone number, postal address, the programme you are applying for and the Graphic Design Department’s address must appear on the cover.
• It must include certified copies of your ID and your latest results in the National Senior Certificate examination or equivalent qualification as well as a certified and signed declaration that the tasks are your own work.
• It must include all the set tasks as outlined below, and in addition, you may include examples of your best existing work.
• It is at the discretion of the department to exempt applicants with high marks and strong creative work in Visual Arts, Design and Technology subjects (NSC), from submitting a portfolio of creative tasks.

THE TASKS
· The tasks are constructed to assess your creativity, visual communication skills as well as your technical ability, and presentation, drawing and writing skills
· The tasks must be completed in 16 hours or less.
· Read through the tasks carefully and remember that there are different ways of addressing the tasks.

Task 1: Chair drawing
Set up a wooden chair and place an object that you feel communicates something about your personality on or next to the chair. Produce an accurate drawing in pencil of this set-up on an A2 or A3 paper. The whole chair must be represented, and the drawing must be done free-hand – you may not use a ruler, compass, or any other technical drawing instrument or object to help you do the drawing.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, drawing skills, attitude.

Task 2: Lettering
Divide an A2 or A3 piece of paper into a grid consisting of 16 rectangles. Letter the word “mix[1]” differently in each rectangle. A variety of mediums must be used, from the traditional, such as pencil, to the nontraditional, such as tea.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, attitude.

Task 3: Comic strip
Create a five-panel comic strip using only pictures showing what you would do if you won the lotto. The drawing can be in any style appropriate to the tone of the story. Any appropriate drawing medium may be selected, such as a pencil or pen, on good-quality A3 or A4 paper or board.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, attitude.

Task 4: Logo conceptualisation
Imagine that you were asked to develop a new logo for one of the following brands: Coco Pops / Fruit Loops Write the name of the brand you have chosen in the middle of an A3 page. Then make a mind-map showing your thought process in coming up with an idea for the logo. Come up with as many ideas as you think are possible and write down and visualize the ideas as the mind-map grows. Try also to show connections between your ideas. Once you are finished indicate on the mind-map which is your favourite concept.

Task 5: Telling stories
Arrange the following three frames so that they make two completely different stories. Write the basic plot for each story you have made. Assessment criteria: creativity, writing skills, attitude.

Task 6: Essay
Write a two-page essay on the following topic: “I think I am creative because…”Assessment criteria: creativity, writing skills, attitude.

Task 7: Visual analysis
Choose any image, for example, a painting, poster, or photograph, and explain in writing what the image depicts. Assessment criteria: writing skills, attitude.

Career Opportunities

Graduates will be able to enter a communication design career by working in design studios, marketing consultancies, branding and advertising agencies, and for newspapers, magazines and book publishers as:

— Graphic & communication designer

— Art directors

— Typographic designer

— Layout artists

— Illustrators

— Instructional designer

— Digital designer

In addition, employment can be found as an in-house designer for companies or state-supported institutions, or graduates can choose to freelance or start their own graphic design business.

Tuition Fees Details
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Tuition Fees for South African Students: $2,809
Tuition Fees for SADC and African Students: $2,993

35% of the tuition fees need to be paid by April, and 100% by July

All students must pay at least R3870 before they begin their studies. Students residing on campus pay at least R6470

In addition to normal tuition fees, students from the Southern African Development Community (SADC) member countries and other African Countries pay a non-refundable ICT levy, registration fee plus non-refundable international levy of R2000.

In addition to normal tuition fees, students from the rest of the world pay a non-refundable ICT levy, registration fee plus non-refundable international levy of R17000

International Levy
SADC & Africa – R2000
Rest of the World – R17000

ICT Levy – R430
Registration Fee – R610

The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.

Relevant Contact

Mr
Mr Brendan Gray
Head of Department
Miss
Miss Elda Majola
Departmental Secretary