WPCS 2.1.2
Tuition Fees:$2,893 /year
Applications Begin:July 2021
Final Award:Postgraduate Diploma in Management
Start Date:January 2022
Academic Unit:Faculty of Commerce
Campus:Upper Campus
Application Deadline: 31 October 2021
Programme Overview

The Postgraduate Diploma in Management in Business Communication (PDBC) delivers an innovative curriculum seeking to equip graduates with the skills requisite of a changing and challenging business environment.

With an explicit focus on business and corporate communication, the PDBC employs an experiential enquiry-based curriculum, allowing students to explore and debate various scenarios involving internal and external stakeholder interactions.

Corporate communication is a critical business asset for strategic global change; in times of crisis, an integrated approach is a prerequisite to business success and sustainability.

The PDBC encourages students to work collaboratively as problem-solvers and change-agents, guiding staff at all levels to serve the mission of the organization and its publics.


Business and Corporate Communications: Theory and Practice
– explore, highlight and debate various business and corporate communication theoretical frameworks and issues apt for the 21st century;
– review the literature in the field to enhance your scholarly knowledge and insights;
– apply these theoretical frameworks and strategic concepts to practical instances within various business and institutional domains to test your knowledge and contribute to these debates.

Team Communication and Management
– manage people effectively and collaboratively in a variety of organisational contexts;
– recognise the relationship between group dynamics and effective decision making;
– foster creative individual and group problem-solving;
– explore and critique notions of leadership, both personal and organisational;
– deliver convincing individual and team presentations to an array of prospective clients;
– manage formal and informal meetings and brainstorming sessions.

Campaign Communications and Reputation Management
– develop your theoretical grounding in traditional and digital communication channels;
– apply these modes, media and channels of communication appropriately for maximum impact;
– develop analytical and evaluative abilities to review effectiveness of corporate events and campaigns;
– manage the media, public relations, reputational risks and legal regulations and liabilities related to the event and deal with any crises that may arise.

Intercultural and Diversity Management
– explore various notions of communication within and between cultures in order to understand the verbal, non-verbal and visual differences that may create misconceptions and misunderstandings internally and externally;
– debate various theoretical and practical frameworks and social constructs that underpin diversity in all its forms and contribute to diversity literacy and transformation;
– analyse ways in which diversity hierachies and institutional oppressions are mediated by class inequality and varied in specific social contexts.

Persuasion in Multimodal Discourses and Domains-
– develop your theoretical grounding in persuasion, argumentation and scenario pedagogy and learning (SLP);
– explore the concepts of multimodality and social semiotics including metafunctions (systemic functional grammar) and multiliteracies;
– critique various verbal and visual modes, media, genres, discourses, domains and sites of display;
– identify and select appropriate traditional and digital modes and media for meaningful message delivery and dissemination.

Admission Requirements

Admission Requirements
An undergraduate degree or equivalent in any area. All applicants are also required to submit their CV detailing previous work experience and/or any extra-curricular involvement. This can be uploaded on to the online admissions form. Applicants with undergraduate degrees from universities other than UCT are also required to submit their full academic transcripts to date.

Students wishing to apply for the diploma with qualifications other than an undergraduate degree will need to satisfy the Senate that their qualification and/or experience is adequate preparation for the work prescribed in the course. Students who are applying on the basis of work experience (Recognition of Prior Learning [RPL]) will also need to complete a separate RPL process; candidates applying on the basis of RPL will be informed of the additional application requirements on receipt of their application.

Application Process
Application Fees for South African & SADC Students: $6
Application Fees for International Students: $18

How to apply

Postgraduate applications are only possible online and must be submitted at

If you need help in completing your application, or advice about your choice of programme, contact:
Tel: (021) 650-2128 or email:
The Admissions Office is located on Level 4, Masingene Building, Middle
Campus, and will where necessary refer you to a faculty office or department for more details information or advice.

Career Opportunities

Some career opportunities are;
– Communications Manager.
– Marketing and/or Advertising Manager.
– Journalist.
– Management Consultant.
– Social Media Manager.
– Financial Analyst.
– Actuary.
– College Admissions Representative.
– Business Teacher.
– Business Reporter.

Tuition Fees Details
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Tuition Fees for South African & SADC Students: $2,893
Tuition Fees for International Students: $6,665

Please note that fees and payment requirements differ for local and international students. A further distinction is made between international students from the SADC region, international students from elsewhere in Africa, and international students from outside Africa. The following information does not apply to students registering at the Graduate School of Business (GSB).

Students must pay the Course Fees for the selected courses, plus an International Admin Service Fee of R4, 000 plus the International Term Fee where applicable
– International Admin Service Fee – R4000
– International Term Fee from outside Africa- R49900
– International Term Fee Non-SADC – R37263
– South Africa and SADC Application fee – R100
– Outside of SADC region – R300

Relevant Contact

Mr Gao Nodoba
Course Convner
Nonnie Falala
General Enquiries