WPCS 2.1.2
Tuition Fees:$559 /year
Applications Begin:June 2020
Final Award:Bachelor of Business Administration (Marketing Management)
Start Date:October 2020
Academic Unit:School of Business
Campus:Main Campus
Specialisations:Marketing Management
Application Deadline: September 2020
Programme Overview

The programme is designed to provide job-based training to future specialists in marketing management to serve business at the local and international context. It is a professionally tailored program to meet the growing demand of well trained and skilled marketing managers who can greatly contribute in undertaking key market functions such as develop company market share, product demand, promotional activities, developing marketing plans etc and gathering, analyzing, interpreting and communicating market research information on customer attitude for a given product or service.


First Semester:
– Business Mathematics and Statistics
– Principles of Management
– Micro-Economics
– Commercial Law
– Communication Skills

Second Semester:
– Industrial Marketing
– Basic Financial Accounting
– Macro-Economics
– Introduction to Marketing
– Development Perspectives and International Cooperation

First Semester:
– Application of ICT in Business Decisions
– Cost & Management Accounting
– Sales Management
– Consumer Behaviour
– Business Communication

Second Semester:
– Essentials of Service Marketing
– Basic Financial Management
– Marketing Distribution Systems
– Small Business Management & Entrepreneurship Development
– Fundamentals of Business Research Methods

First Semester: 
– Field Attachment

Second Semester:
– E-Marketing
– International Marketing
– Brand Management

Electives (Choose 1 from 3 courses)
– Marketing communication
– Social marketing
– Gender perspectives and Environmental Management

Admission Requirements

Direct Entry Qualification
(i) Applicant must have at least two (2) principal level passes and one subsidiary level pass in the Advanced Certificate of Secondary Education (“A”-Level).
(ii) Where the subjects passed do not include Advanced Mathematics, Economics or Commerce, applicant must have obtained a credit pass in Basic Mathematics, or Commerce or Book-keeping in their Certificate of Secondary Education (“O” Level)

Equivalent Entry Qualifications
(i) Applicant should hold either a Diploma in Business Administration with major in marketing or entrepreneurship of at least second class level

Application Process
Application Fees for Tanzanian and EAC Students: $4
Application Fees for International Students: $4

How to Apply
All applications are made through the University Online Application and Admission Portal (MUAAAP) available at Please follow carefully the steps in the online application system. Before you go to online application system, make sure you have an email address and a mobile phone number.

Before proceeding with the application take note of following:

(a) An application with Foreign Secondary Certificates must be accompanied by the National Examination Council of Tanzania (NECTA) Equivalence translations.
(b) Applications with Foreign Certificates (Equivalent Qualifications) must be accompanied by the National Council for Technical Education (NACTE) Equivalence translations.
(c) Make payment of an application Fee, a Non-refundable TZS 10,000/=by following payment procedures after completing the Online Application and Admission System at

(d) Successful applicants will be notified through Mzumbe University Website, their system user accounts, email addresses and SMS through mobile phone number used during the application process.

(e) In case of any further inquiry please call the following numbers +255767-086469/+255710 805711/+255786-570859/+255623-579621 (Main Campus-Morogoro), +255755036281/+255677561453/+255738701452 (Mbeya Campus College) or email through or
Career Opportunities

Career Opportunities for Business Administration include:
– Finance Manager
– Business Administration Researcher
– Human Resource Manager
– Research and Development Manager
– Business Consultant
– Information Systems Manager
– Marketing Manager

Tuition Fees Details
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Tuition Fees for Tanzanian and EAC Students: $559
Tuition Fees for International Students: $2,488

Tuition Fee per year for Tanzanian Students = 1,300,000 TZS
Tuition Fee per year for International Students = 5,785,500 TZS

**Students from Countries in the East African Community (EAC), pay the same amount as Tanzanian Students. EAC Countries include; Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.


– In the Tuition Fee per year is included; Registration, tuition, examination, and library services
– Fees may be paid in two equal instalments, an instalment being due at the beginning of each semester prior to registration
– Fees once paid are not refundable
– The University reserves the right to change fees at any time
– Direct student fees have been bench-marked against Government rates, but sponsors may vary them according to their policies

Relevant Contact

Dr. Hawa T. Petro
Dean, School of Business
Admissions Office
Responsible for Admission Enquiries