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[TheChamp-Sharing]
WPCS 2.1.2
Tuition Fees:$246 /year
Applications Begin:10 January, 2020
Final Award:Bachelor of Science in Business Administration (Marketing)
Start Date:September 2020
Academic Unit:Business School
Campus:Legon/ City Campus
Application Deadline: 30 June 2020
Programme Overview

Marketing is an organisational function that focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

Worldwide, it is estimated that marketing accounts for over thirty percent of all the different careers and jobs that fall under the umbrella of marketing. Many marketing professionals work in advertising and promotion, marketing management, sales and retailing. Apart from planning, directing, and coordinating marketing programmes; marketing executives and professionals also develop pricing strategies and monitor market trends.

Recent marketing trends include, business/ industrial marketing with a focus on the organisation, social marketing with a focus on benefits to the needs of society and relationship marketing with a focus on the customer. New forms of marketing include internet marketing, also generally referred to as e-marketing, online marketing, search engine marketing, desktop advertising or affiliate marketing.

AIMS AND OBJECTIVES
• At the end of the programme, students are expected to:
• Develop a well-rounded understanding of the major functional areas of business including: the ability to prepare, read, analyse and communicate marketingCentred processes, data, and findings.
• Develop the ability to apply marketing- based information in managerial decisions.
• Demonstrate fundamental competency in the areas of complex, specialize and often creative-based skill-sets specifically associated with marketing
• Show a solid understand of the responsibilities of a marketing manager’s roles in the areas of planning, organising, directing, and controlling.
• Develop an understanding of the marketing mix in order to perform successfully in that competitive and complex environment.
• Acquire an understanding of fundamental legal concepts as applied to marketing and their application to the business community

TUITION METHODS
• PowerPoint Presentation
• Case Analysis
• Simulations
• Class Discussion

This programme also run through the Distance Education mode. The delivery is a combination of E-learning and face to face interactive sessions (blended/hybrid teaching approach). Students are provided with E-learning resources/materials for the programme.
Tutorials are held at weekends, and students interact online with their lecturers, tutors and other students using the Learning Management system (SAKAI).

ADVANTAGES OF STUDYING BY DISTANCE
• A flexible course delivery to fit your busy schedule.
• User friendly written course materials.
• Choice of Centre
• Equal access to higher education.

Curriculum

LEVEL 100 (First Year)

First Semester

Academic Writing
Science and Technology in our Lives
Critical Thinking and Practical Reasoning

Introduction to Business Administration
Introduction to Public Administration
Introductory French I/ Introductory Chinese I

Second Semester

Science and Technology in our Lives
Critical Thinking and Practical Reasoning
Introduction to Literature
Introduction to Computing in Business
Principles of Management
Psychology for Everyday Living
Introductory French II/ Introductory Chinese II

LEVEL 200

First Semester

Academic Writing II
Microeconomics and Business
Commercial Law 1
Fundamentals of Accounting Methods
Social Responsibility and Ethics

Second Semester

Introduction to African Studies
Business Mathematics
Macroeconomics and Business
Commercial Law II
Introduction to Financial Accounting

Admission Requirements

For Ghanaian Students:

Core: Credit passes in English, Core Mathematics, Integrated Science & Social Studies
Electives: Credit passes in any three elective subjects

For International Students:

West Africa WASSCE:

Core: Credit passes in English, Core Mathematics, Integrated Science &a Social Science subject.
Electives: Credit passes in any Three (3) Elective subjects.

American High School:

American High School Grade 12
An applicant for admission to a degree programme in the University of Ghana must have and a Final Grade Point of at least 3.0

GCE (Cambridge) – ‘A’ Levels:

Any Three (3) ‘A’ Level subjects

International Baccalaureate:

  • Applicants must have at least Grade 5 in any Three (3) HL subjects
  • In addition, they must have at least Grade 4in English Language/Literature (SL) andMathematics (SL).

For Distance Education

SENIOR HIGH SCHOOL GRADUATES
Applicants must possess at least credits (A1- C6 in WASSCE and A-D in SSSCE) in English, Core Mathematics and Integrated Science (for Science applicants) or Social Studies (for non-science applications) and three elective subjects in General Arts/ Business/Science. In addition, applicants should also have at least a grade C6 in WASSCE/D in SSSCE in Integrated Science/Core Science.

DIPLOMA APPLICANTS (DIPLOMA TO DEGREE)
You must possess an FGPA OF 3.25 or better from University of Ghana and passes in five subjects including English Language at the GCE ‘O’ level or credit in all the core subjects and two electives at the WASSCE/SSCE level or credit in all the core subjects and two electives at the WASSCE/ SSCE level. Diploma holders from institutions affiliated to university of Ghana may also apply. The Diploma course should be offered at the degree level .All post Diploma students are admitted at level 200.The degree course should be in the same area of the Diploma.

HIGHER NATIONAL DIPLOMAS(HND)
HND holders from recognised polytechnics/technical universities with a Final Grade Point Average (FGPA) of 4.00 or better in programmes that will be advertised, are eligible to apply to the SAME area of study, and where required, supported with one other subject in a related field, for admission. In addition, such applicants MUST have WASSSCE/SSSCE passes in three (3) core subjects and (2) electives in the appropriate subjects or credit passes in five subjects including English Language, Science and Mathematics at the GCE ‘O’ level as well as passes in two subjects at the GCE ‘A’ level. Applicants may be asked to write an entrance examination and or attend an interview as part of the admission process. All HND holders will be admitted to Level 200 in the same area subject as their HND qualification.

OTHER QUALIFICATIONS
These include International Baccalaureate (IB), IGCSE, GCSE, the America Grade12 and 13 examinations and other external qualifications, which have equivalences to SSCE/ WASSCE and the GCE.

MATURE STUDENTS
Mature persons who do not satisfy the approved requirements may apply for admission. Applicants must be at least 25 years at the time of application, attend and complete the University of Ghana Access Course and pass the Mature Students’ Entrance Examination conducted by the University.

Application Process
Application Fees for Ghanaian students: $34
Application Fees for International students: $105

1. GHANAIAN APPLICANTS
University of Ghana online application E-VOUCHERS can be obtained by Ghanaian applicants for GH¢200.00 at the following banks: Ecobank, Republic Bank, Agricultural Development Bank, Ghana Commercial Bank, Zenith Bank, Universal Merchant Bank, Consolidated Bank Ghana (CBG), Prudential Bank and Fidelity Bank. Ghanaian applicants in the following categories are expected to apply using the E-VOUCHER:

WASSSCE/SSSCE Applicants and Ghanaians with Foreign Background
WASSCE/SSSCE applicants and Ghanaians who apply with foreign qualifications from schools which write the International Baccalaureate (IB) and the IGCSE such as Alpha Beta, Faith Montessori International School, Ghana International School, New Nation International School, SOS – Hermann GMEINER International College and Tema International School etc., should do the following:

At any of the Banks listed above, applicants will be required to indicate their names, mobile phone numbers and e-mail addresses on the bank voucher before they are served. Those without e-mail addresses will however not be disadvantaged. A confirmation of their Pin will be sent to their mobile phones. After purchasing the e-voucher, applicants should CAREFULLY follow the instructions given. After the application has been submitted on-line, the e-voucher should be kept in a safe place as it may be required by applicants when accessing their admission status at a later date.

DIPLOMA/HND TO DEGREE APPLICANTS
After buying the e-voucher, Diploma/HND to Degree applicants are expected to scan and attach the following documents to their online application forms:

Diploma/HND transcripts
Where applicable, certified copies of ‘O’ and ‘A’ Level certificates/result slips
The pay-in-slips together with applicants’ certificates/result slips should be scanned and attached to the application form before submission online. The certificates/results slips should be scanned into one PDF or WORD document and attached to the application form.

2. INTERNATIONAL STUDENTS AND GHANAIANS APPLYING FROM ABROAD
International applicants and Ghanaians applying from abroad should NOT buy the e-voucher. They should use the following this link to access the online application form for completion and submission.

Online Application for International & Ghanaians Abroad Undergraduate applicants

All applicants are expected to pay to the University a non-refundable application processing fee of US$110.00.This fee can be paid directly or wire transferred into the University of Ghana ECOBANK Account.

Details of the Account are:

Account Name: University of Ghana Foreign Students Fees
Account Number: 2441000716652
Bank Details: Ecobank Ghana Limited, Legon Branch
Swift: ECOCGHAC

or International Transfer through Ecobank (2441000716652 or 1441000716647

or Payment with Credit Card on the GT payment platform.

The pay-in-slips together with applicants’ certificates/result slips should be scanned and attached to the application form before submission online. The certificates/ results slips should be scanned into one PDF or Word document and attached to the application form.

Note that no application will be processed without proof of payment of the fee.

Career Opportunities

The BSc Admin (Marketing) degree offers diverse career opportunities to graduates in a number of closelyrelated and ever-expanding fields including:
• Marketing Research
• Professional selling
• Customer Service
• Marketing analysis
• Supply chain management
• Advertising
• Brand management
• E-commerce

Tuition Fees Details
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Tuition Fees for Ghanaian students: $246
Tuition Fees for International students: $4,287

Lecturers

Dr. George Acheampong
Lecturer

Dr. Kwame Adom
Senior Lecturer

Dr. Sheena Lovia Boateng
Lecturer

Dr. Stephen Mahama Braimah
Senior Lecturer

Professor. Robert Ebo Hinson
Professor

Dr. Prince Kodua
Lecturer

Dr. Mahmoud Abdulai Mahmoud
Senior Lecturer

Dr. Kobby Mensah
Senior Lecturer

Prof. Bedman Narteh
Associate Professor

Dr. Raphael Odoom
Lecturer

Dr. Daniel M. Quaye
Senior Lecturer

Dr. Ernest Y. Tweneboah-Koduah
Senior Lecturer

Relevant Contact

Mr
Emmanuel Poku-Sarkodee
School Administrator
Mr
Mavis Nana Yaa Sowah
Senior Administrative Assistant